M&M’s ‘Just My Shell’ Super Bowl ad was voted the best commercial in Ad Blitz 2012 (Super Bowl XLVI).
In the spot, created by BBDO New York, Ms Brown makes her debut.
People think she’s naked when her shell is just brown, as if her “milk chocolate is showing”.
While Mr Red walks in, thinking it’s “that kind of” party, strips, and starts dancing around Ms Brown.
The runner ups include Chrysler’s ‘Halftime in America’, Bud Light’s ‘Rescue Dog’, Chevrolet’s ‘Chevy Silvarado 2012’, and Doritos’ ‘Man’s Best Friend’.
[via Fast Co. Create]
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